The future is community—how brands are evolving in the age of social media

The future of brand communities is participative. From asking for changes in a trading app, spreading a word about cryptos to creating niche products, their influence is growing and businesses are increasingly turning to them to get their messaging right

from Moneycontrol Business News https://www.moneycontrol.com/news/business/the-future-is-community—how-brandsevolvingthe-agesocial-media_15386061.html