The crucial difference in the direct ordering channel is that it allows restaurants to directly engage with customers. Restaurants association says Swiggy has been in talks with restaurants for over a month and has been experimenting with sharing customer data and rationalising commissions.from Moneycontrol Business News https://www.moneycontrol.com/news/business/swiggy-goespeppo-dotpe-way-pilots-‘order-direct’mumbai_15294461.html
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