In-Depth | K-pop sweeps Indian youth off their feet: What is its magic formula and how it pushes Korean business fortunes

Korean music and drama found a place among the Indian audience in early 2000s. However, the first time most Indians became familiar with K-pop was in the summer of 2012, when Psy’s ‘Gangnam Style’ became a viral hit. Since then, there has been no looking back

from Moneycontrol Business News https://www.moneycontrol.com/news/business/in-depth-|-k-pop-sweeps-indian-youth-off-their-feet-what-is-its-magic-formulahow-it-pushes-korean-business-fortunes_15208601.html