A startup is sponsoring IPL 2020. Have old-economy companies had enough of Indian cricket?

The last time two big corporate entities jostled for the official jersey rights was in 2010 when Sahara secured the rights by paying Rs 3.34 crore compared to Airtel#39;s Rs 2.89 crore per international game offer.

from Moneycontrol Business News https://ift.tt/3iQ1Z6W