Maruti’s discounts in Dec quarter break all previous records, erode margins

The previous highest discount offered by the company per car sold was in the July-September quarter at Rs 25,761 aggregating to a direct loss of Rs 805 crore

from Moneycontrol Business News https://www.moneycontrol.com/news/business/maruti’s-discountsdec-quarter-break-all-previous-records-erode-margins_13416261.html